New at Onderwater Flowers

We're Now Connected to Floriday

Onderwater Flowers has taken an exciting step forward: we're now connected to Floriday, the digital platform that's transforming how the floriculture industry buys and sells flowers and plants worldwide. It's a move that brings the world of growers even closer to your shop counter, with fresher stock, more variety, and information you can trust, updated in real time.

Here's what Floriday actually is, what the connection means in practice, and why we believe it's going to make ordering from Onderwater Flowers even easier for the florists who rely on us every week.

What is Floriday?

Floriday is the international digital platform for the floriculture sector, built by Royal FloraHolland. It brings growers, buyers, transporters, and software suppliers together in one place, so that stock, orders, and logistics can all be managed digitally rather than over the phone or by paper list.

In practice, that means thousands of growers across the Netherlands and beyond list what they're harvesting directly on the platform, in real time, while buyers like Onderwater Flowers can see exactly what's available, place orders, and track deliveries, all from a single digital system. It's become one of the largest online marketplaces for flowers and plants anywhere in the world, connecting users across dozens of countries every single week.

A Global Network

Floriday connects us to a much wider network of growers than ever before, from long-standing Dutch nurseries to specialist growers further afield. More sources means more variety, more often.

Real-Time Stock

Supply on Floriday updates live as growers harvest and list their flowers and plants. We see what's genuinely available right now, not what was available yesterday.

Straight From the Source

Because ordering happens directly with growers, there are fewer hands in between. That means fresher flowers, clearer information on origin and quality, and shorter lead times.

Smarter Logistics

Orders, delivery conditions, and track & trace all run through the same digital system, which means fewer mistakes and a smoother journey from greenhouse to our warehouse in Rijnsburg.

From Grower to Your Shop

The Floriday connection doesn't change how you order from us, it changes what's behind the scenes to get your flowers to you. Here's the journey your stock now takes.

  1. Growers list their harvest

    Growers on Floriday register their fresh-cut flowers and plants as soon as they're ready, with full detail on variety, grade, and quantity.

  2. Floriday syncs it live

    The moment stock is listed, it's visible on the platform, giving us an accurate, up-to-the-minute view of everything on offer across the network.

  3. Onderwater selects the best

    Our team sources directly from this live supply, choosing the flowers and plants that best match what our florists need, week in, week out.

  4. Fresh stock lands in your shop

    The result: an even fresher, wider, and more reliable range in the webshop, sourced directly from growers we now connect with digitally, every day.

Curious what's currently in stock? Our range is always visible online, updated continuously.

Floriday Plants

This connection is part of a bigger shift happening across the floriculture trade: the move towards a fully digital, transparent, and connected supply chain, where growers and buyers work from the same real-time information instead of guesswork and phone calls.

For Onderwater Flowers, joining Floriday means we can keep doing what we've always done, sourcing quality flowers and plants for independent florists across the UK, only now with an even sharper view of what's fresh, what's available, and what's on its way. One connection, one platform, and a supply chain that just got a whole lot smarter.

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